Cufflink with flying kangaroo Qantas logo

Qantas’s original ‘kangaroo route’ to England, with its multiple hopping stops, led to the use of the flying kangaroo as the company emblem. Initially based on the kangaroo featured on the Australian one-penny coin, the branding evolved into its most recognisable form in about 1984. The Qantas logo has become one of the most widely recognised symbols of Australian business and is an iconic image both in Australia and internationally.